What Percentage Of Guests Leave A Review?

Now that we are up and running as a business (thanks to airbnb) I thought it would be a good exercise for us to see how many guests actually leave a review. Sometimes we feel we do everything and more for a guest and even after that they don’t write a review.

We never underestimate the importance of a review  and vica versa as we, as hosts are obliged to do a review on the guest and our experience too which we always consider very important for other hosts to see a review on potential guests.

Ok we have a great credit built up on our profile and reviews, and are really proud of this. However as the saying goes in sales.. “You are only as good as your last sale”. So now lets adapt this to hosting.. “You are only as good as your last review”. There is an element of truth here.

We are very aware that when a new prospective guest looks at our reviews they will read the very latest one – and well that has to be 5 stars as far as we are concerned!

In the early days of airbnb hosting we got really anxious when we got that email through to say ‘ you have been reviewed by Guest X’. We would open the link and cross our fingers that all was well.

Even with 180 reviews under our belt we still have the same feelings we did at the very beginning of our airbnb experience when the email comes in to say we have been reviewed and this will never change.

So I was thinking why haven’t airbnb given me a percentage of reviews received or more information on the statistics for this.

As I sat starring at my airbnb dashboard I saw the simple way for me to get this information as it shows me the number of overall reservations via my inbox and it shows there how many people have done a review! Now it does not take a expert to work out the percentage!

So for us at the time of writing this we have had 331 reservations and 180 reviews. That’s 54% – so just over half of our guests have done a review. We really did think it would be much higher so quite surprised by this percentage.

When we started we used to kindly remind guests to review us as we know how important it is building your Airbnb profile. Whereas now we don’t need to but we still have to keep up our high standard and be true to our Super Host status and making sure our guests have an excellent Airbnb experience.

As a host we would love to know your percentage of reviews with regard to the number of your reservations. Feel free to add your comments below..

Thanks,

Fiona

 

 


'What Percentage Of Guests Leave A Review?' have 6 comments

  1. May 18, 2013 @ 1:47 pm jan

    Hi Guys
    Good article – we are a little behind you in number of reviews but have probably got enough to estimate that probably 85% of our airbnb Guests leave reviews. Guests from other portals a little less ( especially trip advisor ) but I put this down partly to airbnb being a little more user friendly and reminding people.
    I am surprised by your statistic !
    Younger , I guess more internet savvy Guests/travellers always leave reviews but sometimes older Guests/families don’t which is a pity because they seem pleased when they leave so it would be great to have their input – a couple of times they have been French so perhaps there is a language element to this process.
    Still waiting for a really bad one – a couple of people have mentioned noise ( when windows are open in summer ) and someone on trip advisor very early on started ‘ very nice apartment’ and then wrote a long paragraph how the internet didn’t work and they couldn’t park their car directly outside ( still annoys me, sorry ).
    Cheers !
    jan

    Reply

  2. May 19, 2013 @ 9:52 am Fiona

    Hi Jan,

    Well done on your 85%, good job! I find the oder guests quite good actually in terms of reviews for us. I have noticed too that a profile that has no photo tends not to bother with a review!

    Cheers Jan,

    Fiona

    Reply

  3. October 29, 2014 @ 11:25 am kilian

    Chip Conley recently said on the Skift Forum that the average review rate was 78%.

    Reply

    • November 17, 2014 @ 9:52 am Phil

      Cheers Kilian,

      Great to know we’re above average:)

      We’ve seen with the changes of the 14 days and both host and guest have to review with in this time, that the number of reviews has increased a lot.

      Reply

  4. March 25, 2015 @ 12:10 am Sherika

    My review percentage is 71%, which is a little below average but it has increased tremendously with the new 14-day limit and the repeated reminders from Airbnb. I am hoping that by using some of your tips I will be able to improve my BNB. Thank you!

    Reply

    • April 29, 2015 @ 12:02 pm Phil

      Hi Sherika, You are welcome. Have you seen an increase recently?

      Reply


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